Yannis began his career in advertising, working with agencies like Hogarth (WPP), McCann Worldgroup, and BBH on global campaigns for brands such as Coca-Cola, Nespresso, Microsoft, XBOX, Skechers, and UEFA. Those years taught him how to tell stories visually, understand audience engagement, and create images that communicate ideas with clarity and impact.

Alongside commercial work, he co-founded Serotonin Productions and 6HATS, producing immersive events, experiences, and digital campaigns. These projects gave him a deep understanding of atmosphere, timing, and human connection — lessons he now brings to every frame he captures.

Today, Yannis channels his experience into photography and videography that focus on authenticity, presence, and the character of every space, product, and person. Inspired by Mediterranean light, urban life, and the textures of everyday moments, he creates visuals that make people feel, engage, and experience the story behind every image.